Pretzelsto the people
FOR
Wetzel's Pretzels
SCOPE
Activations, ads, brand strategy, branding, campaign strategy, copy, content, environmental design, illustration, logos, menu development, marketing, packaging, photography, presentations, proposals, product development, video production
WITH
Six Degrees LA
HEART
The aroma of hot pretzel dough and butter haunts me (haungry?). In a good and bad way. I can’t tell you how many times I gorged on pretzels to the point of discomfort. And kept going. Butter-Salt-Bread is my perfect food pyramid, and in any combination, I can’t help myself. But I definitely helped myself.
So, we helped Wetzel’s bring that fresh-baked bouquet beyond the shopping mall scents of Abercrombie and adolescence and into the open air.
Festival stops, delivery drops, pop-ups, pop-music props, food trucks, and parade floats. We campaigned Wetzel’s as a West Coast classic, shifting the perception of pretzels just being a mid-shopping/online return munchie to being a great snack to grab. And they are great to grab. I mean pretzels literally have grabbable handles baked in.
