Let's break
bread
FOR
Cadoro Bakery
SCOPE
Ads, brand strategy, branding, campaign strategy, content, environmental design, marketing, packaging,
WITH
Hadas Public Murals, Six Degrees LA
HEART
Historically, “breaking bread” is a gesture of peace. A baked beckon to put aside differences and come together. Community through carbs.
Historically Cadoro’s home in Inglewood, CA is not a place for peace. More like years of tension and police. For two decades Cadoro had stood next to their neighbors but had always brought their bread elsewhere. Baked daily and B2B’d to the best markets and restaurants in Los Angeles.
They wanted to serve their community. Literally. So, they rolled out local delivery and created a courtyard café right in front that was a beacon to their neighbors to break bread and come together.
